The Coventry-based firm, which announced the 305mm-wide reel-fed Lumejet S200 earlier this month, has said it is looking at going up to a 450mm-wide web in future to allow it to print A3 portrait pitch books.

According to Dr Trevor Elworthy, founder and chief innovation officer at Lumejet, one of the advantages of using a design that consists of individual printheads mounted on a bar across the width of the web is that, as with inkjet, the same technology can be used for any width or length of print.

"Whereas laser systems and LCD are fixed format - where if you want to make a different format printer you need to redesign the optics and mechatronics - with Lumejet you just extend the print rail and add some more memory.

"Being flat field it is pin sharp edge-to-edge, whatever the format, and similar to Xaar inkjet printheads, if you want to print faster you can just add more heads."

Miles Bentley, commercial director at the firm, said that Lumejet was also looking at the possibility of adding duplex printing to future products, although for now it is focussed on the upcoming beta of the S200.

The S200, the first product to feature Lumejet's patented LED-based printheads, is due to go into beta testing by the end of March, with a commercial launch expected sometime around the end of Q2.

Expanding on the S200's 12p per A4 page consumables cost Bentley said that the vast majority of this was the cost of the silver halide paper, but added that this did not factor in the revenue from selling the reclaimed silver that is a by-product of the process.