Bobst to boost customer focus

Tuesday, May 8, 2012

Post-press and packaging equipment manufacturer Bobst is using drupa 2012 to unveil a raft of new and improved products and to launch its "In the right direction" strategy.

Taking pride of place on the company’s stand (Hall 10, stand A04) are the new Fischer & Krecke 20SIX flexo press equipped with SmartGPS; the?Expertcut 106 PER die-cutter, which boasts seven new features, including the new Smart Feeder II; and the upgraded Masterfold 110-A3.

The company is also giving the Expertfoil 142, which it says is the only dedicated foil stamping press available in BO format, its world premiere at drupa.

Bobst also outlined its vision for developing digital solutions in packaging.

"Bobst has been working on providing digital solutions, laser cutting or digital printing for the past eight to 10 years," said chief executive Jean Pascal Bobst.

"However, Bobst will not come into the market with a toy. We have in our lab a [prototype] for a corrugated and folding carton sheet machine, which is for water-based ink, not UV ink."
The company expects the?prototype to be ready by next summer.

Bobst has also unveiled a new group strategy at the show that, according to the company, reflects its corporate focus and mission, which will result in its sub-brands being united under one banner – that of Bobst.

Describing the group’s presence at drupa, Bobst said: "Our vision, new logo and group strategy show the transformation that has been under way since 2010 to make us a more market-driven, customer-centric company that is focused on helping our customers succeed in their markets."


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