Bauer suspends More magazine as circulation drops below 100,000

Bauer Media has decided to cease publication of its womens' weekly magazine, More, following a downturn in sales.

The magazine, printed by Polestar Bicester, has been running for 25 years but ran its last issue on Tuesday as its 22 staff entered a consultation period. The publisher will not decide whether to completely close the magazine until the consultation period has ended.

Bauer chief executive Paul Keenan said: "The prospect of continuing challenging economic conditions has led us to reach this decision as the title has become unviable."

The latest consumer magazine ABC figures report that More had an average weekly circulation of 90,832 for the six months to December 2012, marking a 38.4% decline since the previous year.

ABC figures in the six months to December 2012 show that distribution of women’s weekly magazines dropped 13% year-on-year, despite remaining in the top three highest selling sectors along with the women’s interest areas of cookery and kitchen and lifestyle and fashion.