Briefing
2016 and all that... February
No guesses as to which story dominated the news in 2016, the 20 most read stories on printweek.com for 2016 are all about Polestar. Nevertheless there was plenty else going on, not least of all...
2016 and all that... December
No guesses as to which story dominated the news in 2016, the 20 most read stories on printweek.com for 2016 are all about Polestar. Nevertheless there was plenty else going on, not least of all...
2016 and all that... Polestar: six months of mayhem
No guesses as to which story dominated the news in 2016, the 20 most read stories on printweek.com for 2016 are all about Polestar...
2016 and all that... July
No guesses as to which story dominated the news in 2016, the 20 most read stories on printweek.com for 2016 are all about Polestar. Nevertheless there was plenty else going on, not least of all...
The steely logic behind tree hugging
An oft-repeated Trumpism that, until two weeks ago, was one of a litter of reasons why the toupéed former reality star should not become the 45th US President was his widely reported theory that...
Printed DM ROI is on the up as unopened volumes fall
In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.
Adspend falls but outlook is improving
The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow...
Government raises concerns on position of migrant workers in UK
It was one step too far from a government that is becoming too well-versed in u-turns. Newly-appointed home secretary Amber Rudd, in her speech to the Conservative Party Conference at the start of...
Could more gov’t spending aid print?
In his speech at the Conservative conference last week, chancellor Philip Hammond said he plans to treat investment spending differently to day-to-day spending. He is aiming to plough more into...
Have print’s customer service capabilities been put on hold?
Got an issue with your phone contract? Attempting to purchase Glastonbury tickets? Or, just maybe, opting for a new supplier for your latest print job? There is a very good chance you will have to put...
Fundraising plans could benefit DM
Printers that produce charity mailings could see their volumes increase following an imminent overhaul in the ways charities will be allowed to contact members of the public who sign up to a new...
In an era of consolidation what works best for printers?
Another week and another raft of mergers and acquisitions announced in the printing industry, some large, some small, some domestic and some global.
The strength of the SMP points to a positive future for DM
The Strategic Mailing Partnership (SMP) is having a makeover. The partnership was first launched back in 2008, to give mailing houses more of a say in the future of the industry.
Is the printing industry leading the UK’s recruitment drive?
To hire or not to hire? That is the question.
Confidence plunges following EU vote
The Brexit vote shook confidence, concludes the BPIF’s latest quarterly Printing Outlook, and as the survey highlights, no one likes uncertainty.