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New wide-format opportunities seem to develop on an annual, if not monthly, basis and in this year’s report we report on subjects from the growing demand for bespoke wall coverings and interior decor to the raft of largely untapped promotional products for dye-sub printers.
And just as importantly, now that purse strings are being relaxed as the investment climate starts to thaw, we also take a look at the successful strategies some commercial printers employed when they made their first moves into wide-format digital, and some of the lessons they learned.
That’s not to say that everything is necessarily rosy in the world of wide-format, even here non-print technologies pose a potential threat, although some forward-thinking firms are finding ways to turn the advent of digital screens into an opportunity.
There are lessons too that wide-format printers can learn from their commercial cousins in the take-up of web-to-print and workflows.
Of course, those inroads will no doubt broaden as commercial printers leverage their experience of both, and, as more enter the fray, then wide-format’s seemingly limitless growth looks set to continue for a long time yet.
Darryl Danielli Editor, PrintWeek
If the chatter around the print industry is to be believed, commercial printers have spent the past few years flocking to wide-format in their droves. And why wouldn’t they?
Imagine changing your home decor as often as you buy new clothes and upgrade your phone. Chances are you won’t be finding this too much of a stretch – or at least you won’t be finding the idea as alien...
That dye-sublimation is an excellent process for many types of textile application is widely accepted wisdom in fabric printing circles. Increasingly it is becoming widely accepted among general wide-format...
It is a truism that wide-format printers lag behind their commercial counterparts in the adoption of productivity software, such as workflow, colour management and MIS. And the same seems true with web-to-print...
That’s the trouble with doing well. Excel at making some decent margins from a certain area of print, and it inevitably won’t be long before others are jumping on the bandwagon – and in the case of wide-format...
Imagine standing in a queue at a petrol station to pay for your fuel when suddenly a digital screen positioned next to you starts playing adverts that pique your interest. Every single ad that airs seems...