The three-pillar strategy to accelerating customer success

Tracey Koziol, SVP global offerings, Xerox
Wednesday, June 2, 2021

A partner, not just a supplier. Three pillars to build a strategy to help you accelerate success.

Tracey Koziol: Customers rely on us
Tracey Koziol: Customers rely on us

As the global pandemic abates, manufacturers and suppliers must help you recover and grow.

We need to drive more value per page, reduce the cost of print production, and ensure that customers optimise their investments in print and workflow technology.

At Xerox, we built a strategy to address this based on three pillars:

  • Business Expansion
  • Productivity/Automation
  • Investment Protection

The three-pillar strategy helps businesses accelerate in these areas. In November, we announced nine new products and enhancements and we are already seeing progress and results.

Business expansion: New applications adding more value per page
JJR is a Scottish printer that recognises opportunity. The company prepared for the rebounding print market by adding both the Vivid (gold, silver, white & clear) and Fluorescent Xerox Adaptive CMYK+ Kits, to its Xerox Versant 280 press installation. New applications such as white dry ink for cling films, window stickers and fluorescent colours on posters, enabled JJR to grow their business and enhance products offered to customers.

The Power of Fluorescent

With the Xerox CMYK+ Adaptive Kits, print service providers can turn their existing four colour Xerox Versant 280 Press or PrimeLink C9065/C9070 press into one that prints more than a million colours and hues.

The adaptive kits further expand Xerox’s market leading Beyond CMYK portfolio, providing our customers opportunity for digital print enhancements from the large volume print shop, to light production and into the office space.

But it’s not enough to provide the technology. Customers need additional resources to incorporate Beyond CMYK offerings into their businesses. To help, we created the Genesis Initiative. It teaches designers and creatives how to design for Beyond CMYK and provides training for print service providers on how to create, market, price and sell digital enhancements.

Increasing productivity through intelligent automation
PrintPad produces prescription pads and script forms for doctors across the U.S. With many small runs and multiple jobs, the print production workflow often required 3 to 4 employees, 45-minutes to an hour- and a month of advance scheduling - to collate, serialise, insert advertising and ensure quality control.

To reduce the cost of production, PrintPad added Xerox FreeFlow Core, an end-to-end solution that integrates hardware and software systems to reduce cost, errors, and deliver consistent quality output. FreeFlow Core automates the print production and job processing workflow, including pre-press, editing, proofing, layout, job routing, RIP, and finish. It works with all makes of presses and finishing devices.

PrintPad now produces an average job - with a single operator - in just 18 minutes from PDF to pallet.

Investment protection through flexible and expandable platforms
Adare SEC in the UK wanted to take advantage of the latest developments in inkjet technology for small volume/high complexity applications, and to find the perfect complement to toner, to give clients more options. To do so, the company added two Colour Accelerator enabled Xerox Baltoro HF Inkjet Presses.

Dreams In. Prints Out.

The Colour Accelerator is a field upgrade module for the Baltoro platform that increases print quality and expands media choices to make inkjet printing viable for lucrative applications such as direct mail, postcards and catalogs. The Colour Accelerator opens a new universe of in-house capabilities and applications by building on the customer’s initial investment in the Baltoro platform.

Adare’s print operations deliver more than one billion critical customer communications yearly. With the expanded possibilities of the Colour Accelerator, the company can better support their strategic goals, take cost out of the manufacturing process, improve quality, consolidate assets and increase productivity.

At Xerox, our three-pillar strategy is the underpinning of our customer support. We are a partner, not just a supplier. Customers rely on us to provide tailored, end-to-end solutions and not a one-size-fits all approach. We have a mantra here at Xerox—one boat, one team—and that includes our customers.

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