How combining digital and conventional can reap untold rewards

Kornit Digital
Monday, March 29, 2021

Branded and bespoke clothing specialist Screenworks shares how blending screenprinting and direct-to-garment (DTG) technology boosted its business.

Porter (left): We have quickly seen the versatility it gives us
Porter (left): We have quickly seen the versatility it gives us

Based in the Haverhill, Suffolk, Screenworks provides specialist screen printing, embroidery, digital and direct-to-garment printing.

Tasked with providing its customers with a broad range of custom products at a moment’s notice, without regard for quantities but with high regard for responsible, eco-friendly production processes, the business chose to implement Kornit DTG technology in late 2020.

This is their success story!

By investing in the Avalanche HD6 from Kornit Digital, Screenworks was able to leverage the full benefits of garment customisation/personalisation.

“Since the installation of our Kornit Avalanche HD6, we have quickly seen the versatility it gives us on DTG while maintaining a fantastic quality of print,” said Alan Porter, operations director at Screenworks.

In addition to providing Screenworks the capabilities it needs to deliver the quality its customers demand, Kornit technology aligns well with their operational needs, making their end-to-end process more efficient and enabling the digital transformation necessary to be agile on demand.

“This is in line with our automation drive for a manufacturing system that gives us real-time reporting on production lines,” said Porter.

“This in turn has increased our flexibility of delivering any size MOQs [minimum order quantity] to our client base with a lean manufacturing option if it’s required at a high standard.”

Kornit’s DTG technology uses a proprietary single-step print process and eco-friendly pigment inks that produce no waste water, imprint a variety of fabrics at the push of a button, and deliver vibrant, photorealistic digital impressions with a durability for wash, rub, and light fastness. As the system requires virtually no setup time or labor, print costs are low and consistent, making runs profitable from the first piece, simplifying the production of samples, and making any design specifications repeatable with precision. A piece can be imprinted, dried, and ready to ship or wear in mere minutes.

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