Canvas Prints in 2022 and BeyondSponsored
Monday, December 6, 2021
The surge in popularity canvas prints enjoyed over the past few years was felt across the industry. But is this upwards trend likely to continue in 2022?
Nowhere has the adage “change is the only constant” proven more accurate than in the fast-paced, ever-changing world of custom printing.
The sector has thrived in recent years – thanks in part to the increasing demand for tailored experiences which has transformed so many service industries.
But the fact is – to put it in stark terms – there are only so many rooms for canvas prints to be hung in. So, is the market approaching saturation? At BestCanvas.ca we believe this couldn’t be further from the truth.
In fact, we believe there’s still scope for significant growth. Canvas remains something of a niche product, so for a company willing to invest in quality and customer relations, the sky’s the limit really.
BestCanvas.ca is a Canadian custom-printing service with years’ worth of industry experience. It was canvas prints which first made our name, and which remain our signature product.
With our steadily growing ranks of loyal customers, BestCanvas.ca are a testament to the longevity and potential of canvas prints.
Canvas prints offer the best of all worlds
So, what explains the growing popularity of canvas prints?
Consumers have always wanted to turn their own photos into wall decoration – and the quality of reproduction on canvas has reached new heights in recent decades. What’s more, canvas prints can now be made without the use of solvents – at BestCanvas.ca, for example, we only use latex inks from HP.
We also believe the combination of cutting-edge technologies and traditional craftsmanship used in canvas production process holds a unique appeal for consumers.
The bulk of the printing process may now be automated – technological advances having ushered in the era of mass customisation – but a custom canvas print is by definition a unique item. Meanwhile each wooden stretcher frame is assembled by hand, and each canvas is wrapped on its frame by an experienced craftsman.
Canvas prints represent timeless quality
Besides the fact that they’re affordable and widely available, the demand for canvas prints owes a lot to people’s desire for authentic experiences.
In today’s world many of us feel overwhelmed by the plethora of virtual storage services. People sense that digital media is becoming the sole depository of our photo memories – and they feel a resistance to this. Photo printing, especially on so tactile a format as canvas, represents a link with tradition.
And of course, canvas simply makes for beautiful home decor. The range of custom home decor products might be getting broader, with budget alternatives such as posters as well as top-end options such as aluminium prints, but arguably no other product offers the price/performance ratio of canvas.
So, will 2022 be the year when the tide turns against canvas prints? Not a chance, in fact the opposite is likely to be true.