Web-to-print not for you? Fujifilm’s John Davies explains why you might need to think again, looking at the business opportunities and expansion possibilities that often go hand-in-hand with the successful implementation of a web-to-print solution.
It’s probably fair to say that with a few exceptions, print companies aren’t having the easiest time of it at the moment. The growth of non printed media, the current economic climate and the fact that print buyers are forever looking for more value for their money, all seem to be working against print companies. Despite all this, print still has an important part to play in how we communicate messages and information. However, without a doubt, selling print needs to become more targeted.