According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.

Card manufacturer and printer Nitecrest has partnered with technology company Tag Systems to develop its banking division, which is now operating under the name Tagnitecrest.

Tags of Liverpool has boosted its print and perforating capacity by investing in a two-colour Heidelberg Speedmaster SM 52-2-P.

Data is crucial to successful personalisation, discovers Nosmot Gbadamosi

Field Boxmores Bourne label business is locked in a dispute with a Cambridge smart tag developer over an order for intelligent labels to attach to the ears of cattle.

Though there are few hard numbers yet on whether personalisation will be the new driver of traditional direct mail, Franklin Park, IL-based Tukaiz - along with several of its clients - have already...

Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.

Advent International has confirmed that it is to become the new owner of Williams Lea Tag.

If Gartner is to be believed, 80% of marketers are set to abandon the use of personalisation over the next five years.