According to recent research, brands are missing a trick when it comes to personalisation and this represents a significant opportunity for printers.

Data is crucial to successful personalisation, discovers Nosmot Gbadamosi

Card manufacturer and printer Nitecrest has partnered with technology company Tag Systems to develop its banking division, which is now operating under the name Tagnitecrest.

Gartner has predicted that 80% of marketers will abandon personalisation efforts by 2025 due to lack of ROI, the complexities of customer data management or both.

Though there are few hard numbers yet on whether personalisation will be the new driver of traditional direct mail, Franklin Park, IL-based Tukaiz - along with several of its clients - have already...

Advent International has confirmed that it is to become the new owner of Williams Lea Tag.

Steve Parish, chief executive of Tag Worldwide, will step down at the end of this calendar year to pursue "other interests outside of the business".

Uteco Converting, Ebeam Technologies and Inx Digital International have joined forces to develop a new digital packaging line for the mass-personalisation of food packaging.

Tag has set up an inplant repro house at advertising agency Ogilvy & Mather.

KitKat is set to give away more than 55,000 printed personalised packs featuring photos and names of competition-winners.