Grafenia is changing its name to Software Circle to “better reflect who we are”.

Global Graphics has changed its overall group name to Hybrid Software to better reflect the nature of its business.

Bass, the hotel and leisure group, is climbing a multi-million-pound print mountain to change its name to Six Continents.

Coatings specialist Alchemy Print Finishers has changed its name to Alchemy Coatings in order to better reflect its services.

St Ives has cut all ties with its printing past and has now been completely rebranded with a new name: Kin + Carta.

A1 Trade Print has rebranded with a new name that better reflects its security print expertise.

The company formerly known as Houseprint has changed its official name once again and complaints are still flooding in, with one client taking the business to a small claims court.

Canterbury printer Omicron Repro has had positive support from its customers despite an initial period of concern over the name of the latest Covid variant.

Printers, on the whole, are not a bashful bunch. They are proud of their work, their skills and their machines and they will happily tell you as much.