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Direct mail houses begin to settle into life with GDPR

It all seems so long ago – the spectre of GDPR hanging over the direct mailing sector in the run-up to 25 May 2018, with both the buyers and producers caught in a mad scramble to get themselves ready for the first major shake-up of personal data protection for almost 20 years.

Virtues of print hailed at comms event

Leading lights from the creative digital industries in the north of England and beyond converged at the Rose Bowl in Leeds last month to hear about the latest trends, developments and technological advances impacting their sectors.

JICMail’s impact assessed one year on

In January 2018, a new ‘currency’ for measuring advertising mail engagement was launched, finally enabling the third-largest media channel in the UK according to ad spend to be considered by marketers on a like-for-like basis to television, radio, outdoor and press.

How tech can help move us forward

Hunched over her podium, Mary Portas let out an exasperated sigh. “Oh my god,” she said, opening her talk at ITG’s 2019 live event in Birmingham on 17 January. “The speed of how the world has changed!”

GDPR six months on: where does the industry stand now?

On 25 May 2018, the data protection landscape changed forever. With a level of hysteria akin to the Millennium Bug, the implementation of the EU’s General Data Protection Regulation (GDPR) had brought with it both fear and anticipation.

IPIA event addresses GDPR concerns

Everything Is Possible In Print’, is the theme of an event held each year by the Independent Print industries Association’s (IPIA) in London, the 2018 edition of which took place last week.

Has email been pipped by the post?

With technology ever advancing, the past few years has seen an inevitable digital overload that has in some cases led to a resurgence for more traditional, tactile mediums.

Snap vote is a party for political print

No matter where your political loyalties lie, the General Election is a big deal for the print industry. While the potential business impact of the parties’ policies is outlined in our feature on page 22, here we focus on how the election has impacted print, and how some companies have turned it into an opportunity.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Fundraising plans could benefit DM

Printers that produce charity mailings could see their volumes increase following an imminent overhaul in the ways charities will be allowed to contact members of the public who sign up to a new register.

Campaigns reaffirm that print works

Despite Brexit fears, weak global growth and ongoing government spending cuts, spending on marketing rose in the first quarter of this year, according to research by The Institute of Practitioners in Advertising (IPA) last month.

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