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When ROI matters direct mail delivers

In July, well before the peak autumn period, PrintWeek partnered with Konica Minolta to pull together some of the leading lights in direct mail and discuss some of the key challenges and opportunities in the sector.

Coping with your worst nightmare

Those images on Monday 28 December were horrifying, and remain unforgettable. Like most people, Chris Milner had been tuning into TV news channels over the Christmas period, gripped with cold fascination as the rising waters of flood-hit Britain made news headlines across the UK.

60-seconds with TT Litho

Established in 1975 by the Fogarty family, TT Litho Printers has been established for over 40 years and has a reputation for high quality service. Starting out in a shed in the late Tom Fogarty’s mother’s back garden, second generation director Lucy Fogarty has overseen the company’s recent acquisition of a new five-colour B2 Ryobi 765E and relocation to larger premises.

Part-timers provide full-time benefits

Many print businesses use temporary workers and there are many reasons for doing so. Seasonal peaks in demand, new clients or unexpected orders, cover for full-time staff absence, boosting capacity in the short term after a machine breakdown – these situations and more may drive the need to dip into the temporary talent pool.

Set your pay schemes to suit your sales strategy

For years the tried and trusted method print bosses used to motivate their sales staff was the ‘carrot and stick’ approach: the promise of cold hard cash if certain performance-related targets were hit during a set period of time was a great motivational tool for sales animals, who also knew they would be out the door if they failed.

Unshackle your speed from your slowest process

Alex Rogo is a harried plant manager working ever more desperately to try to improve performance. His factory is rapidly heading for disaster. So is his marriage. He has 90 days to save his plant or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from his student days, Jonah, to help him see what needs to be done.

Staff perks can be mutually beneficial

While signs that the UK economy is beginning to demonstrate sustainable growth are clearly welcome, most printers are still too conscious of the need to control costs to welcome the idea of stumping up for additional employee benefits. Indeed, this was never an area the industry excelled in even before the economic downturn.

Sustainability superheroes

Some choose themselves. Some are chosen by others. But it’s not how a business goes about appointing its own green champion that matters. What matters is that every business has an individual in place whose role it is to continually drive good environmental practices and make sure that the company is heading in the right direction to hit its green aims and objectives.

'We see ourselves as growth hackers'

Lawrence Merritt was managing director of Photobox UK & Ireland from 2007 until 1 March this year when he side-stepped to head up his new 'incubator' arm of the business, Photobox Startups. Hannah Jordan talks to Merritt about successes, mistakes and obsessing over the small stuff.

Playing catch-up in the gender equality race

When Precision Printing announced a new pressroom assistant would be joining the team, a certain kind of person was expected to walk through the door, roll up their sleeves and get stuck into the messy business of mixing and measuring inks and scrubbing plates clean. That person did not, in the team's mind's eye, sport long, bright blonde hair, painted nails, immaculate make-up and six-inch wedge heels. But that, in the words of their new colleague Emma Thompson, "is what they got."

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