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DM volumes down but relevance up since GDPR

There has been a 30% reduction in the amount of direct mail received by UK households since the introduction of GDPR, but the perceived relevance of the mail received has increased, according to new research.

Majority of UK print marketing ignores accessibility issues

More than half of print marketing materials produced by UK businesses are not designed with common accessibility issues in mind, new research has found.

Print trails phone in PAMCo results

Print’s market reach across news and consumer media brands has continued to lag behind that of phone in the seventh round of results from joint industry currency PAMCo.

Industry cautiously optimistic despite uncertainty

Print’s confidence has been knocked due to Brexit uncertainty affecting output, though an uptick is on the way for the latter half of the year, according to the BPIF's quarterly report.

Multi-channel approach important to marketers' future success

New research from the Data & Marketing Association (DMA) has found that employing a multi-channel approach to marketing is recognised by most marketers as being important to their future business success.

Print prepares for new PM Boris Johnson

The new Prime Minister has received a cool welcome and some stern warnings from print-related sectors as he prepares to take Number 10.

Digital set to take 21.1% market share by 2024

Digital print is on track to further displace demand for traditional processes, according to the latest figures from Smithers Pira.

Two Sides study shows green myths persist despite love for print

A new survey commissioned by paper advocacy group Two Sides has revealed that numerous environmental myths about paper persist among the European public, despite an enduring love for print.

Book sales slump fails to blight UK printers

UK book printers enjoyed a fruitful 2018, despite overall book sales falling for the first time in five years.

Signs point to optimism in sector report

According to a new report, the UK signage sector is in rude health, with most firms optimistic about the future despite economic uncertainty.

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