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JICMail looks to the future following award win

JICMail (The Joint Industry Committee for Mail) has outlined its plans for 2019 after winning a prestigious media research award.

JICMail launch creates 'currency' to measure direct mail engagement

The Joint Industry Committee (JIC) for Mail has launched the first ever “currency” for mail, based on comprehensive readership research for the channel, to help advertisers with their media planning.

Packaging holds up in face of Brexit threats

A YouGov survey has revealed that while many small businesses in the UK are seeking to cut costs in the face of Brexit uncertainty, the vast majority won't cut packaging spend.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Mixed market signals in IPA report as DM spend drops

Jitters over Brexit, weak global growth and ongoing government spending cuts have led to uncertainty in the marketing sector despite increasing budgets, according to new data.

Lloyds Banking Group reviews print supply

Lloyds Banking Group is reviewing its marketing print services, which represents around 100 million printed items a year.

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