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Kodak’s digital do-over

We all know the conventional Kodak narrative: The company that invented digital photography overlooked its potential and became the poster child for corporate short sightedness. What you might not know is that we’re flipping the script with the emergence of digital print. We have learned from the past and this time we see digital not as a threat, but as a golden opportunity.

Unlocking automation could be the key to your success

Few would dispute that automation can unlock success for any print business battling falling prices, shrinking margins, shorter turnarounds and the need to embrace e-commerce. However, the challenge is finding the right key that can unlock your business’s true potential.

How to better promote print

How can print businesses influence the marketing mix in order to better promote print? That was the question posed by Canon and the IPIA to a panel of nine print bosses from the latter’s membership, and the outcomes were truly heartening.

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