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10 Reasons why print file preparation needs to be automated

Good news first: PRINT IS NOT DYING! The sales volume of the printing industry has been at a stable plateau for the past decade. However, its parameters have changed: short-run jobs, print on demand… And as we all know: Disruption is a catalyst for change. The changing market conditions require print service providers to re-think their workflows. Here are the top 10 reasons why automation is the key to a winning market position and a more profitable production.

Kodak’s digital do-over

We all know the conventional Kodak narrative: The company that invented digital photography overlooked its potential and became the poster child for corporate short sightedness. What you might not know is that we’re flipping the script with the emergence of digital print. We have learned from the past and this time we see digital not as a threat, but as a golden opportunity.

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