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Multi-channel approach important to marketers' future success

New research from the Data & Marketing Association (DMA) has found that employing a multi-channel approach to marketing is recognised by most marketers as being important to their future business success.

Door drop spend remains stable despite GDPR

Door drops revenue in 2018 remained relatively steady, despite the introduction of GDPR and the continued political uncertainty that has affected the wider data and marketing industry, according to the DMA.

DMA wants more clarity over data following Brexit draft deal

Despite ongoing political machinations, the DMA has welcomed the draft Brexit agreement reached between UK and EU negotiators, but called for more clarity on longer-term implications regarding data.

Newspaper inserts slip below magazine and third-party insert volumes

Magazine and third-party inserts now have a larger market share than newspaper inserts, according to new research.

Door drop spend remains stable despite uncertainty

The annual net spend on door drop material has remained stable over the past four years despite political uncertainty and legislative changes, according to new research, though the post-GDPR impact has yet to be determined.

Consumers abandoning email accounts due to irrelevant marketing

There are 19 million ‘ghost’ email accounts that are active but no longer used in the UK, many having been abandoned after being bombarded with too much irrelevant or unwanted email, according to new research.

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