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10 Reasons why print file preparation needs to be automated

Good news first: PRINT IS NOT DYING! The sales volume of the printing industry has been at a stable plateau for the past decade. However, its parameters have changed: short-run jobs, print on demand… And as we all know: Disruption is a catalyst for change. The changing market conditions require print service providers to re-think their workflows. Here are the top 10 reasons why automation is the key to a winning market position and a more profitable production.

Kodak’s digital do-over

We all know the conventional Kodak narrative: The company that invented digital photography overlooked its potential and became the poster child for corporate short sightedness. What you might not know is that we’re flipping the script with the emergence of digital print. We have learned from the past and this time we see digital not as a threat, but as a golden opportunity.

How to better promote print

How can print businesses influence the marketing mix in order to better promote print? That was the question posed by Canon and the IPIA to a panel of nine print bosses from the latter’s membership, and the outcomes were truly heartening.

Unlocking automation could be the key to your success

Few would dispute that automation can unlock success for any print business battling falling prices, shrinking margins, shorter turnarounds and the need to embrace e-commerce. However, the challenge is finding the right key that can unlock your business’s true potential.

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