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Printers promoted to the Premiership

Last summer the England men’s national football team famously defied the nation’s low expectations to reach the semi-finals of the 2018 Fifa World Cup in Russia.

Direct mail houses begin to settle into life with GDPR

It all seems so long ago – the spectre of GDPR hanging over the direct mailing sector in the run-up to 25 May 2018, with both the buyers and producers caught in a mad scramble to get themselves ready for the first major shake-up of personal data protection for almost 20 years.

Print can profit from the unboxing fad

Online ‘unboxing’ videos are said to attract billions of views each year on YouTube and other content sharing platforms such as Instagram and Twitter, and can be incredibly lucrative for their creators, with many unboxing channels racking up millions of subscribers.

Virtues of print hailed at comms event

Leading lights from the creative digital industries in the north of England and beyond converged at the Rose Bowl in Leeds last month to hear about the latest trends, developments and technological advances impacting their sectors.

‘Somehow this has to be resolved’

Leaver, Remainer, Hard Brexit, Soft Brexit, People’s Vote – no matter your opinion I’m sure we can all agree if we ran our businesses like the government is ‘running’ this farce it would be CVAs, administrators and P45s all round.”

JICMail’s impact assessed one year on

In January 2018, a new ‘currency’ for measuring advertising mail engagement was launched, finally enabling the third-largest media channel in the UK according to ad spend to be considered by marketers on a like-for-like basis to television, radio, outdoor and press.

Digital needs to inspire the brands

Kodak’s drive to bolster its share of the packaging sector, as voiced in the summer of 2017, seemed unlikely to be followed by the sale of the division most specifically targeted at that sector, namely the Flexible Packaging Division (FPD).

Responsible businesses will engage the next generation

Millennials are an elusive demographic for recruiting printers – the sector is rich in experience but poor in new entrants, with its invaluable skilled workers reaching retirement age and taking with them the vital capabilities of their trades. Youngsters don’t seem to be interested in replacing them.

Plan for the worst & hope for the best

There’s one thing everyone can agree on about Brexit: no one knows what’s going to happen at the end of next month. The only certainty is that the outcome remains uncertain and if the UK does crash out without a deal then the impact on businesses is unknown.
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