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Fortune will favour first-movers with a personal touch

At Ipex 2010, Canon staged one of the most innovative live demonstrations that the print show has ever seen. Visitors to the manufacturer's stand were invited to submit their name to a Canon representative and then later that day they could go back and pick up a fully personalised box of Lego bricks.

Future focus for EFI Connect 2020

    News
  • Wednesday, January 8, 2020
Workflow management, digital integration and growth marketing strategies will feature in the EFI Connect conference in Las Vegas later this month.

Brands strive to profit from the personal touch

To say last year’s Share a Coke campaign was a success would be something of an understatement. As teenagers and mums alike rummaged through chiller cabinets (and Wilhelminas and Wilfreds begrudgingly contented themselves with ‘Will’), volume sales for the brand grew 3.9%. And its YouGov Brand-Index Buzz ranking jumped from 25 to 7.

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