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Die-hard litho firm learns to love digital

Keith Whisson was not always a fan of digital print: “There are too many fools buying digital presses who don’t know much about print. It has brought the value of print, which used to be a prosperous industry, rocketing down. The business has therefore become little more than a green-button-pressing exercise and about cutting everything to the bone.”

Digital spend unwraps a fresh market

The rise and rise of artisanal food shops, craft breweries and other niches in food and drink sectors sends out growth opportunities not only for the home-spun businesses and micro distillers that create this exotic fare.

Taking digital to the next level

Longridge Print sales director Mike Penfold is forthright about one shortcoming of print companies. “We work in communications yet many of us are rubbish at communicating,” he says. “We produce mailings, marketing material and sales brochures for our clients but we don’t do it for ourselves. As an industry we are slowly coming round, and part of that is thanks to web-to-print.”

Business inspection: United we stand

Finding ‘the one’ can be tough. Digital tools like Tinder make casual hook-ups easy, however if you want a more deep and meaningful relationship, it’s often someone in your circle of friends that proves to be the perfect match. It’s less about sparks flying and more about a shared sensibility that can grow into something strong and long lasting.

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