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Thinking up a killer campaign

Ask a bunch of senior marketers to list the key ingredients that any successful print marketing campaign needs and two words will crop up time and time again: innovation and execution.

Calendars acquired out of administration

    Event
  • Thursday, June 1, 2017
Calendars & Diaries of Bristol, which trades as Brunel Promotions and BrunelPrint, has been acquired out of administration by Novercal, a sister company to Rose Calendars.

Litho remains resilient in the face of ongoing digital growth

When Benny Landa presented the first Indigo press at Ipex 1993, commercial colour digital printing as we know it was born and all sorts of predictions were quickly made about the impact digital would have on the industry and how much longer litho would dominate.

Ad spend is up but print lags behind

Spending in the UK printed advertising market suffered in the year the nation voted to leave the EU, according to the latest independent data, but it also suggests a recovery in the rate of decline is on the cards for certain areas of printed ad spend during the next two years.

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