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Go into wide-format with open eyes

Fespas Directors Summit, which took place in Geneva at the end of March, heard that in the massive marketing shake-up, print was likely to be one of the media that benefited, rather than lost out, as brands sought to get closer to customers on the high street.

High-speed digital web is the fastest-moving and most exciting print sector

It seems that almost half of all digital print announcements today are on high-speed inkjet web printers. This is not a complete surprise as these devices represent an impressive technical feat. Their speeds surpass the more established toner printing systems by a factor of 10. This is all down to the use of page-wide inkjet, which a few years ago was dismissed because it was not economically feasible to produce and use.

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