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True colour no longer in the eye of the beholder: colour calibration explained

  • Wednesday, June 20, 2012
In the world of retail, colour is king. Get it right, and your carefully selected shade can be as good as a free sample in making the consumer crave a certain foodstuff. Get it wrong, or end up with a colour too similar to another brand's, and - as feared by Cadbury, Veuve Clicquot and Christian Louboutin, which all last year fought high-profile battles to gain ownership over their brand's colours - the customer might not think the product's the real deal.

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