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Make print buyers happy shoppers: printing for retail

The retail sector may be struggling during the recession, but print is helping many companies buck the trend with high-impact, highly effective in-store promotion and other marketing collateral. For any printer in the sector already - and for any eyeing the retail sector for expansion - being able to react to the demands of retailers is crucial to survival in this high-pressure area of print. So, for our retail special issue, we have spoken to three leading retailers to ascertain what exactly they need from their print supplier. Here's what they told us...

Ten ways to cut your business costs

Print firms are no strangers to the discipline of cost reduction. For years, the industry has been caught between the internet, print management firms and increasingly severe recessions. Budgets have fallen, company sales have been hit and, for many print firms, the only way to stay in business has been to cut costs.

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