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Make print buyers happy shoppers: printing for retail

The retail sector may be struggling during the recession, but print is helping many companies buck the trend with high-impact, highly effective in-store promotion and other marketing collateral. For any printer in the sector already - and for any eyeing the retail sector for expansion - being able to react to the demands of retailers is crucial to survival in this high-pressure area of print. So, for our retail special issue, we have spoken to three leading retailers to ascertain what exactly they need from their print supplier. Here's what they told us...

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