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Print buyers seek out their perfect partners

“It’s a lot like online dating,” said Kathy Sletten, print manager at Estée Lauder, at a recent ‘An Audience with the Print Buyers’ talk. She was referring, slightly bizarrely you might think, to the relationship between printer and print buyer.

Purchasing the best of both: a guide to M&As

Acquisitions have a murky reputation, as we have all seen too many pre-pack administrations to feel at ease with the subject. Do it well, though, and merging with another firm could be your best move yet

Make print buyers happy shoppers: printing for retail

The retail sector may be struggling during the recession, but print is helping many companies buck the trend with high-impact, highly effective in-store promotion and other marketing collateral. For any printer in the sector already - and for any eyeing the retail sector for expansion - being able to react to the demands of retailers is crucial to survival in this high-pressure area of print. So, for our retail special issue, we have spoken to three leading retailers to ascertain what exactly they need from their print supplier. Here's what they told us...

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