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Interview: 'Belief in the vision carried us through'

Real Digital International (RDI) was the archetypal 'field of dreams' business. Its founders, Peter Rivett and Andy Ruddle, had a vision: that the future of transactional and direct mail was transpromo, despite the fact that the term didn't exist in 2004, nevermind the market.

Welcome to a virtual reality

The world of technology moves at such a pace, it can often feel that by the time you have grasped one new form of 'industry-changing' technology, you have to replace it.

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