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Killer content will click with customers

Prior to the internet if a company wanted to order some printed collateral they would typically pick up a copy of the local Yellow Pages and thumb through the alphabetised list of printers in the area before randomly selecting one. It was as rudimentary as it gets.

How the humble mobile phone will conquer W2P

On Valentines Day this year, a landmark moment in retail was reached: according to the IBM Digital Analytics Benchmark, the proportion of online retail traffic coming from mobile devices broke the 50% mark.

Take your print out of the gutter

In a market where even digital print is becoming commoditised, the once-humble bindery is emerging as the place to add value and hopefully restore profits. Short-run or one-off books and brochures can be given a bespoke treatment that customers will pay big money for, yet if you organise yourself the production costs are a fraction of that.

Tailoring your business for on-trend clothing work

Digital technologies disrupt supply chains – including print – and establish new structures and new paradigms. However, there are some markets where the barriers to entry will not be demolished just by trumpeting the D-word.

B2C photobook production platforms put to the test

Who’d have thought that, along with Xbox Ones, PS4s and iPad Minis, one of the most popular gifts come Christmas Day 2013 would be something much more traditional – the humble photo. Or rather the humble photo transformed into an attractive, hardwearing and thoughtfully collated photobook.

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