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Direct mail ROI increases as unopened volumes fall

500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

Public sees direct mail in fonder light, survey finds

Public perception of direct mail is improving, with almost half of consumers seeing it as good business communication, according to a recent survey.

Study highlights importance of catalogues

Printed catalogues still have an important role to play in the multi-channel marketing age, according to a new report published this week, although more needs to be done to promote their use, it finds.

Door drops up 3.5%

The number of printed door drops increased for the first time in two years in 2012 reflecting a growth in expenditure.

WARC downgrades global advertising spend forecast

Advertising data research service WARC has scaled down earlier predictions for global ad spend growth in 2012 and 2013 to 4.3% and 4% respectively.

Xerox survey points to increased printer optimism

A survey by Xerox points to increased optimism among its commercial print partners around the world with more than 70% predicting that print will remain a major part of the marketing communications mix.

Two Sides gets £2m of ad space for campaign

Two Sides has launched the UK leg of its pan-European campaign "No Wonder You Love Paper", which has the backing of a host of UK newspaper and magazine publishers.

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