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Go Inspire study: Direct mail and email work better together

Go Inspire Group has released new research that offers a comparison of campaign incremental revenue gains from using direct email, direct mail and a combination of both media.

JICMail looks to the future following award win

JICMail (The Joint Industry Committee for Mail) has outlined its plans for 2019 after winning a prestigious media research award.

'Deceased mail' rates on the rise

The number of pieces of direct mail sent to deceased people annually is set to cross the 200 million mark for the first time in 2017.

Direct mail ROI increases as unopened volumes fall

500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

Public sees direct mail in fonder light, survey finds

Public perception of direct mail is improving, with almost half of consumers seeing it as good business communication, according to a recent survey.

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