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Out-of-home buoyant in H1 2018 ad spending report

Spending on out-of-home (OOH) advertising saw a boost in the first half of 2018 as brands flock to traditional channels to engage audiences.

Consumers want retailers to address overpacking

Nearly a quarter (24%) of consumers are still opening goods ordered online that are overpacked, according to new research by Macfarlane Packaging.

PAMCo: media brands benefit from print legacy

Media brands that were established before the advent of the internet have maintained the trust of consumers at the highest levels, according to the latest report from PAMCo.

Ad spend on the up, but DM activity slows

New advertising industry research has reported that while direct mail activity is feeling the effects of a corrective slowdown following recent growth, spending on printed display ads for national news brands has risen for the first time in seven years.

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Print retains clout in first PAMCo results

The Published Audience Measurement Company (PAMCo) has released its first round-up of audience engagement in printed and digital published media.

Fespa reveals findings of 2018 Print Census

Fespa has outlined the headline findings of its 2018 Print Census, which was completed by more than 1,400 respondents.

Rising costs squeezing print firms

Printers must clamp an iron grip on cash flow, warns BPIF, as its latest industry survey revealed a mixed bag of results for companies across the sector.

New audience measurement tool for publishers launched

The Published Audience Measurement Company (PAMCo) has launched the industry’s new audience measurement “currency”, which enables users to look at audience delivery across all publisher platforms for the first time.

Print companies reveal gender pay gap data

Many of the UK’s largest print companies have revealed their gender pay gap data as the government’s deadline looms.

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