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Everybody's talking about... diversification

Some printing companies are now providing added-value to their customers through diversifying their business model, which is more frequently including a range of non-print-related products and services. Should more firms start moving in this direction, and is print increasingly becoming the bolt-on product to other additional services?

Accounting for more adventurous tastes

Historically report and accounts (R&A) brochures used to be drab affairs consisting of a cover bearing a company logo and little else, followed by numerous pages of impenetrable numbers. Colour was used sparingly. Images were virtually non-existent beyond the obligatory pic of a rather severe looking CEO.

Print buyers seek out their perfect partners

“It’s a lot like online dating,” said Kathy Sletten, print manager at Estée Lauder, at a recent ‘An Audience with the Print Buyers’ talk. She was referring, slightly bizarrely you might think, to the relationship between printer and print buyer.

Around the world in 8 prints

Print is constantly being challenged to push the boundaries of what’s possible to ensure that it maintains its key position in the marketing mix. As the following examples from the past 12 months show, printers worldwide are doing their bit to ensure the medium remains relevant.

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