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Can print firms score big in the digital signage game?

Imagine standing in a queue at a petrol station to pay for your fuel when suddenly a digital screen positioned next to you starts playing adverts that pique your interest. Every single ad that airs seems pertinent to your personal situation – it’s almost as if the screen has an insight into your innermost thoughts.

The writing is on the wall for unsafe sign installations

It’s a situation so horrendous it hardly bears thinking about. Just over a year ago, a man was killed in Camden by a falling shop front hoarding. Without even taking into account the sizeable fines likely to be imposed should the sign installer be found culpable, such loss of life is of course every sign owner and sign installer’s worst nightmare.

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