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Print buyers seek out their perfect partners

“It’s a lot like online dating,” said Kathy Sletten, print manager at Estée Lauder, at a recent ‘An Audience with the Print Buyers’ talk. She was referring, slightly bizarrely you might think, to the relationship between printer and print buyer.

Manufacturers get into the lending game

Before the economic meltdown, it was all too easy for printers to raise finance for investment in new equipment, recalls one print industry stalwart. "You simply filled out some forms, signed on the dotted line and the cash was there," he explains. "There was very little due diligence undertaken with no checking of accounts or order books and no real discussion around how the printer intended to use the new piece of kit."

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