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Can AR outgrow its gimmicky image?

Long touted as the next big thing and a major opportunity for print to boot, augmented reality (AR) has hit the headlines again in recent weeks.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Independent’s move online does not reflect wider sector

The births, deaths and marriages column is a well-read newspaper fixture. Indeed, News Corporation chairman Rupert Murdoch chose to announce his engagement to Jerry Hall in the marriages column of one of his own papers, The Times, just last month.

ABCs don’t reveal the whole story

The recent release of the ABC figures for net circulation of magazines between January and June 2015 showed the usual continuing falling circulation figures across the board, yet publishers and analysts remain generally upbeat about the state of the magazine industry.

Print is still the consumer’s choice when it comes to reading

Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on screen.

Content agency stablemate may offer new start for Polestar

The acquisition of River Group by Sun European Partners, owners of Polestar since April 2011, could be the start of a new chapter for the UK’s largest magazine printer.

News UK set to extend contract work

News UK’s appointment of Tracey Hart to the new role of commercial director of operations this week is indicative of the publisher’s desire to grow its successful contract printing business as well as a new strategy to expand the breadth of its service offering to other publishers.

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