08 December 2010
| by Jon Severs
Converts to the data services doctrine know it can be profitable, but to avoid spending years in the wilderness, you need to keep the faith, says Jon Severs
19 November 2010
| by Simon Gray
Transforming direct marketing (DM) into a sustainable industry is a challenging task. Coupled with the consumer's perceptions of 'junk mail' and wasted communication, the direct mail industry has a tough challenge on its hands.