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St Ives Direct announces Westerham Press and Blackburn closures

St Ives Direct has announced the proposed closure of the award-winning report and accounts and fine art printer St Ives Westerham Press and its Blackburn multimedia print site.

P2H Services launches direct mail business

Northampton-based print finisher Print 2 Hand Services (P2H Services) has expanded into direct mail with the launch of sister company P2H Direct Mail.

Direct Mail: Followers of the data god

Converts to the data services doctrine know it can be profitable, but to avoid spending years in the wilderness, you need to keep the faith, says Jon Severs

Talking Business: Signing up to PAS 2020 will help DM to junk public's unfavourable perceptions

Transforming direct marketing (DM) into a sustainable industry is a challenging task. Coupled with the consumer's perceptions of 'junk mail' and wasted communication, the direct mail industry has a tough challenge on its hands.

Royal Mail launches DM website to showcase cross-media integration

The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.

Transpromo use is on the up but some sectors lag behind

Transpromo is gaining ground in some areas, according to a study from direct communications company GI Direct. Of the UK's top 100 loyalty schemes, 14% now print targeted transpromo adverts in the white space of loyalty statements. The study ranked the loyalty schemes by the scheme-owner's turnover, and statements were studied to find out whether white space was being used for personalised cross-selling or third-party advertising.

Killer app...

Virgin Atlantic's telescopic mailing

Punch Graphix targets direct mail with the Xeikon 8000

Punch Graphix is targeting the direct marketing and transactional printing markets with its new Xeikon 8000 digital press, which it claims is twice as fast as competitor machines.

4DM restructures management

4DM Group is gearing up for future expansion with a restructure of its senior management, including the appointment of three divisional managing directors.

Howard completes Virgin DM campaign

Howard Hunt Group has completed a high-volume direct mail campaign to promote Virgin Medias digital TV, broadband, and phone services.

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