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BPIF rebrands and calls for renewal

Eyes were on the future at the BPIF’s annual general meeting, which took place in London on Tuesday 9 July as part of its yearly members’ day. The main focus of the all-day event, held at the St Bride Foundation, was the future sustainability and profitability of the sector.

Printers promoted to the Premiership

Last summer the England men’s national football team famously defied the nation’s low expectations to reach the semi-finals of the 2018 Fifa World Cup in Russia.

Direct mail houses begin to settle into life with GDPR

It all seems so long ago – the spectre of GDPR hanging over the direct mailing sector in the run-up to 25 May 2018, with both the buyers and producers caught in a mad scramble to get themselves ready for the first major shake-up of personal data protection for almost 20 years.

Print can profit from the unboxing fad

Online ‘unboxing’ videos are said to attract billions of views each year on YouTube and other content sharing platforms such as Instagram and Twitter, and can be incredibly lucrative for their creators, with many unboxing channels racking up millions of subscribers.

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