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AR offers a means to put value back into printed products

Exploding labels, barking magazines, personal catwalks in your living room... Until now this level of interaction through the traditional medium of print has been a fantasy, but now the printed page is literally being brought to life through the use of augmented reality (AR).

Print & digital media will coexist for many years to come

The recent release of ABC figures regarding net circulation of magazines between July and December 2011 painted a dark picture for the print industry. The bloodbath across men's lifestyle magazines, which saw Loaded numbers fall 30% to 34,505 over the past year shocked publishers and printers alike, but the total circulation numbers elsewhere reveal that this doom and gloom outlook is somewhat superficial.

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