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Personalised gifting boost for print

Printers are benefiting from the boom in demand for personalised gifting, with Christmas 2016 likely to reach a new high for this part of the market.

PG Tips rolls out personalised mug promo

PG Tips is the latest brand to embrace a large-scale personalisation project for a promotion.

Cimpress opens up its MCP to outsiders

Web-to-print giant Cimpress is trialling a new tool that allows firms to embed Cimpress products into their websites or mobile apps – and the plan is that it will eventually allow printers to sell their own wares to a potentially huge market as well.

Brunel expands offering with Motioncutter

Brunel Promotions will install a Motioncutter laser finishing system later this year.

Boden marks first as kids create their own covers

Boden has executed its most ambitious personalised catalogue campaign yet, by allowing children to create their own cover designs for the MiniBoden summer catalogue, in what is believed to be a first for any catalogue company.

GD Direct targets 30% growth with Xerox install

Digital marketing specialist GD Direct Solutions has said that it aims to boost business by 30%-40% following the installation of two Xerox machines, an iGen4 and a Nuvera 120 EA Production System.

HP Indigo users team up for mammoth Coca-Cola task

Coca-Cola is behind the biggest-ever use of HP Indigo kit for a 'personalised' promotion, involving a massive print run of 800m labels.

1st Byte showcases print options with 1st Book

London's 1st Byte is pushing the possibilities of digital print with a new sample book to showcase its array of creative print and finishing techniques.

Digital printing 'connects real and virtual world' in packaging

Keynote speaker Mike Ferrari is to drive home the benefits of digital printing for the packaging industry at Drupa 2012.

Clarity secures buyer for cloud-based Marketing

Exhibition and display printer Green Graphics has signed up for Clarity Software's new cloud-based marketing tool at Fespa Digital 2012.

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