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How to better promote print

How can print businesses influence the marketing mix in order to better promote print? That was the question posed by Canon and the IPIA to a panel of nine print bosses from the latter’s membership, and the outcomes were truly heartening.

10 Reasons why print file preparation needs to be automated

Good news first: PRINT IS NOT DYING! The sales volume of the printing industry has been at a stable plateau for the past decade. However, its parameters have changed: short-run jobs, print on demand… And as we all know: Disruption is a catalyst for change. The changing market conditions require print service providers to re-think their workflows. Here are the top 10 reasons why automation is the key to a winning market position and a more profitable production.

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