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Premium prezzies for print fanatics

If you’re still searching for a truly special gift for a print devotee, then look no further – you’ve come to the right place.

Print helps transform Hull into bubbling cultural hub

When culture comes to mind, residents of or visitors to the UK wouldn’t necessarily earmark the East Yorkshire city of Hull as a bubbling beacon. Swap the city’s only vowel from a ‘u’ to an ‘e’, and you wind up in hell, a verbal switch that many have found to be to their amusement.

Smart posters reached for the sky but never took off

The concept of an interactive poster is simple; getting the consumer to engage with the content to establish or reinforce a relationship between brand and user.

Taking posters to new heights

There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible.

Around the world in 8 prints

Print is constantly being challenged to push the boundaries of what’s possible to ensure that it maintains its key position in the marketing mix. As the following examples from the past 12 months show, printers worldwide are doing their bit to ensure the medium remains relevant.

A year of print innovation

Time and time again, print shows that it can deliver real-world impact like no other medium and these examples are the proof

Print takes a starring role

Posters still play a key role in movie marketing and, despite the rise of digital alternatives, remain as popular as ever with both movie makers and fans

Print's artisans adopt a back to basics approach

The past few years has witnessed a ressurgence in interest in traditional, craft-based skills, such as screen printing, but is it just a fad?

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