18 December 2017
| by Nick Mansley
If you’re still searching for a truly special gift for a print devotee, then look no further – you’ve come to the right place.
21 August 2017
| by Max Goldbart
When culture comes to mind, residents of or visitors to the UK wouldn’t necessarily earmark the East Yorkshire city of Hull as a bubbling beacon. Swap the city’s only vowel from a ‘u’ to an ‘e’, and you wind up in hell, a verbal switch that many have found to be to their amusement.
20 February 2017
| by Sooraj Shah
The concept of an interactive poster is simple; getting the consumer to engage with the content to establish or reinforce a relationship between brand and user.
01 September 2015
| by Simon Creasey
There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible.
28 July 2014
| by Simon Creasey
Print is constantly being challenged to push the boundaries of what’s possible to ensure that it maintains its key position in the marketing mix. As the following examples from the past 12 months show, printers worldwide are doing their bit to ensure the medium remains relevant.
14 December 2012
| by Jenny Roper and Jon Severs
Time and time again, print shows that it can deliver real-world impact like no other medium and these examples are the proof
08 September 2011
| by Richard Jordan
Posters still play a key role in movie marketing and, despite the rise of digital alternatives, remain as popular as ever with both movie makers and fans
09 March 2011
| by Jon Severs
The past few years has witnessed a ressurgence in interest in traditional, craft-based skills, such as screen printing, but is it just a fad?