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Around the world in 8 prints

Print is constantly being challenged to push the boundaries of what’s possible to ensure that it maintains its key position in the marketing mix. As the following examples from the past 12 months show, printers worldwide are doing their bit to ensure the medium remains relevant.

Print buyers seek out their perfect partners

“It’s a lot like online dating,” said Kathy Sletten, print manager at Estée Lauder, at a recent ‘An Audience with the Print Buyers’ talk. She was referring, slightly bizarrely you might think, to the relationship between printer and print buyer.

Purchasing the best of both: a guide to M&As

Acquisitions have a murky reputation, as we have all seen too many pre-pack administrations to feel at ease with the subject. Do it well, though, and merging with another firm could be your best move yet

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