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Brands with the magic touch

Look no further than the late Steve Jobs for an example of someone who understood the sensory power of print and packaging.

Collaboration and creativity is key for proactive printers

When Augustus Martin was approached by a client to create in-store point-of- sale (POS) material for a financial services campaign, it knew there was a 'value-added' element missing. So the POS printer pitched a straightforward suggestion: add to the campaign a QR code specific to each store and then link this to tracking software. This meant that the client could instantly see how the campaign was generating traffic.

Retailers are tuning in to the new stars of the POP scene

Retail has been in the news for all the wrong reasons lately. British Retail Consortium figures for March trading recorded the worst fall since the statistics began being collated 16 years ago. Perhaps more worryingly, the stellar growth in the booming online shopping sector also slowed.

Point-of-Purchase Printer of the Year - PrintWeek Awards 2010 shortlist

The Shortlist Augustus Martin Colouration Graf: a Harlequin Group company The Delta Group The Criteria This award recognises companies that demonstrate excellence throughout the display stand...

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