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Brands strive to profit from the personal touch

To say last year’s Share a Coke campaign was a success would be something of an understatement. As teenagers and mums alike rummaged through chiller cabinets (and Wilhelminas and Wilfreds begrudgingly contented themselves with ‘Will’), volume sales for the brand grew 3.9%. And its YouGov Brand-Index Buzz ranking jumped from 25 to 7.

Smooth surface of sector belies ongoing innovation

Upon learning that two well-known packaging boards have a combined age of almost a century, one might imagine that innovation in packaging substrates is in short supply.

Small-format kit options that offer big advantages

Digital printing per se is not new in the label market. However, evolving market requirements and production technologies are leading to some big changes.

Spot-on colour from magnificent seven

Two of the key requirements for the colour reproduction of packaging print are for the products to fly off the shelves while the colour stays on-brand.

Stores seek to pack in the products – and the punters

Few sectors have had their business model so radically altered by the recession than grocery retailers.

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