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Brands strive to profit from the personal touch

To say last year’s Share a Coke campaign was a success would be something of an understatement. As teenagers and mums alike rummaged through chiller cabinets (and Wilhelminas and Wilfreds begrudgingly contented themselves with ‘Will’), volume sales for the brand grew 3.9%. And its YouGov Brand-Index Buzz ranking jumped from 25 to 7.

Smooth surface of sector belies ongoing innovation

Upon learning that two well-known packaging boards have a combined age of almost a century, one might imagine that innovation in packaging substrates is in short supply.

Promise of a digital future proves difficult to deliver

More than two years have passed since Drupa 2012 saw the announcement of a whole raft of digital carton printing presses, but so far we have not seen any real signs of an impact on the packaging sector.

Small-format kit options that offer big advantages

Digital printing per se is not new in the label market. However, evolving market requirements and production technologies are leading to some big changes.

Value packaging: branching out needn’t break the bank

The development of hover boards and flying cars may not seem to have much in common with commercial printers taking on packaging printing, but there is a key similarity: for years all three have been mooted as being ‘just around the corner’ without ever quite materialising.

Spot-on colour from magnificent seven

Two of the key requirements for the colour reproduction of packaging print are for the products to fly off the shelves while the colour stays on-brand.

Stores seek to pack in the products – and the punters

Few sectors have had their business model so radically altered by the recession than grocery retailers.

Show me the money

When it comes to effective and impactful marketing, print still trumps all others, says Jon Severs

Business Inspection: Colour champions box clever

ISO 12647 is about more than just box ticking, says Jon Severs. Rather it provides a framework for improving and maintaining both production and business processes

Squeezing the fat out of packaging

Despite a consistent effort by the packaging industry to become greener, with print companies taking a lead role, news of its achievements is failing to reach the public, finds Philip Chadwick

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