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Print can profit from the unboxing fad

Online ‘unboxing’ videos are said to attract billions of views each year on YouTube and other content sharing platforms such as Instagram and Twitter, and can be incredibly lucrative for their creators, with many unboxing channels racking up millions of subscribers.

Digital needs to inspire the brands

Kodak’s drive to bolster its share of the packaging sector, as voiced in the summer of 2017, seemed unlikely to be followed by the sale of the division most specifically targeted at that sector, namely the Flexible Packaging Division (FPD).

Do consumers understand packaging?

As the end of 2018 comes into sight, it has been nearly a full year since the plastic packaging debate was famously thrust into view by David Attenborough’s Blue Planet II documentary series.

Are you feeling the ripples of the ‘Blue Planet effect’?

It started in December last year with David Attenborough.

‘A new era for printing on cardboard’

Cast your mind back to Drupa 2016, and the plethora of inkjet systems for printing onto corrugated board that were either on show, or being talked about as future products.

Does the packaging industry get a fair hearing on plastics?

Packaging, and plastic packaging in particular, has never had a higher profile, although for all the wrong reasons.

Extension of plain pack regs is ongoing concern for print

Packaging has barely been out of the news recently for various – usually plastic-related – reasons, but in the background there is an ongoing campaign for the introduction of more ‘plain packaging’ regulations.

Seasonal grafters deliver festive spirit

It may be the most wonderful time of the year but for print, Christmas can also be the busiest.

More brands buy in to the luxury look

It’s an exciting time to work in luxury packaging, if a new study from Smithers Pira is to be believed. The print and packaging consultancy says more and more brands are recognising the value that high-end packaging can bring, and fewer are satisfied with bog-standard offerings.

Print and branding experts extol the virtues of the medium at EPIP 2017

The print element of a campaign can often be the last thing that brand and marketing professionals think about, and in a digital-first world this is perhaps of little surprise.

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